After acquiring Bio Lab Naturals in 2022, Limitless X (OTCQB: VYBE) is building quite an arsenal of assets. And better still from a company and investor’s perspective, this OTCQB-traded self-described holding company is showing no signs of slowing its portfolio-boosting prowess. On the contrary, serial entrepreneur and new Chairman and CEO Jas Mathur is leading an aggressive charge to make his company bigger faster, planning to accelerate the company’s growth through a heavy focus on acquisitions as well as revenue-generating brand and product development, digital advertising and marketing, and direct to consumer fulfillment solutions initiatives. With shares jumping by over 13% on Tuesday*, investors appear bullish on the prospects, and that sentiment could be timely. (*share price change from market close 02/27/23 and price of $3.30 on Tuesday, February 28, 2023, 11:16am EST)
Serving A-list brands and clients across the United States, VYBE leverages the strength of an adept management team versed in capitalizing on the massive potential inherent to the health and wellness industry. In fact, Jas Mathur, a successful entrepreneur, investor, and venture capitalist, could be the key to this small-cap company doing some big-time things. And that could happen sooner than later, an assumption set by precedent from Mathur’s proven ability to generate value through his e-commerce and product development expertise. That’s proven by his establishment of multiple brands in the marketing, health, and wellness spaces that have combined to deliver millions of dollars in revenue annually. There’s more to like.
Not only is Jas Mathur leading the company, but he’s also deeply invested in it, contributing roughly $5.1 million to Limitless X and converting loans into preferred stock to remove debt from the company. That does at least two things from the start. First, it aligns insider interests with common stock shareholders; secondly, it eliminates debt overhand in an environment where investors are pounding companies expected to tap higher-interest capital markets to accelerate growth.
The Right Way To Approach 2023 Opportunities
VYBE could sidestep that potential dilemma. Updates indicate the company is well capitalized to expedite reaching near-term objectives, including driving organic growth while seeking to target industry-relevant companies for acquisitions. Meeting both goals – not an unlikely proposition – would further expand VYBE’s product line and operational footprint domestically and, just as importantly, set it up for international expansion.
According to VYBE guidance, that could happen sooner than later. Limitless X’s Chief Financial Officer, Benjamin Chung, is on record expecting VYBE to generate net revenues in the range of $40 million for the fiscal year 2022.Better still, with a debt-free balance sheet, a significant portion of those revenues could fall quickly to the company’s bottom line. As for 2023 expectations: guidance remains bullish.
There are reasons to support that optimism. Leadership has proven its ability to develop brands and assets through innovative digital marketing and branding campaigns. In this case, history may repeat, a result of Limitless successfully launching numerous industry-leading products in the dietary and CBD supplement sectors. And with over 7 million Instagram followers and frequent collaborations with leaders in the sports and entertainment industries, the better news for client brands and VYBE portfolio assets is that business generally hits the ground running.
Not to be confined to the health and wellness sectors, VYBE is penetrating new revenue-generating markets, with plans to utilize its company’s intrinsic strengths to penetrate personality development, life coaching, and educational platforms market opportunities. Those do more than fit accretively into an already growing portfolio; the plans could help VYBE establish a leading competitive position in these emerging market segments.
VYBE Is Optimistic; Here’s Why
CEO Jas Mathur expects a bright future for VYBE, noting that post-acquisition in 2022, his company is better positioned than ever to advance a corporate strategy and mission to make Limitless X the premier digital brand powerhouse for its clients and businesses. The “VYBE” name, which stands for Visualize Yourself Better Everyday, serves as an active mission statement keeping leadership focused on a simple but essential premise: keep chasing excellence.
How do they do it? Through a complete spectrum ecosystem of digital advertising and marketing initiatives. Currently, the company is focused on three verticals and a series of unique product and service-oriented businesses within the Health & Wellness, Beauty & Skincare, and CBD Industries. Feeding organic growth, the excellent news from a new client perspective is that size doesn’t matter.
VYBE invites brands of any size to its client list and positively promotes that if a brand or personality can imagine it, they can achieve it. If they can dream it, they can become it. And with passion, purpose, focus, and commitment, any dream can come true. That may sound like a commercial endorsement, but it’s not; it’s paraphrased from the company’s website to represent how VYBE intends to target many market verticals with a fresh and optimistic approach to business and, more importantly, earn more of it.
VYBE can assist in building brands from the ground up by creating and integrating revenue-generating ecosystems that enrich people’s lives; they can also help to develop existing brands and products with direct-to-consumer marketing that can maximize profits. But VYBE isn’t exclusive to brand development; they design and implement product manufacturing procedures built on a fast and efficient turnaround process that establishes plans to manage production and logistics challenges.
An important consideration in that mission is that VYBE enables clients – and themselves, if it’s a portfolio asset – to maintain total control over manufacturing processes from start to finish, ensuring greater efficiency, superior quality, and reduced costs.
There’s more to the VYBE value proposition.
Right Strategies, Right Time
Utilizing proven Direct-to-Consumer Marketing strategies, VYBE creates a plan allowing sellers to bypass retail channels, resulting in lower overhead, more impactful revenues, and, most importantly, capturing consumer data. Implementing those strategies has facilitated expedited commercial success for VYBE clients, which does more than bode well for clients; it’s validating the VYBE model for success.
The bottom line: VYBE may be an under-the-radar company today, but based on its fresh approach to business, that may not be the case much longer. The company is doing the right things at the right time by addressing client and acquisition opportunities in a 21st-century mentality. What’s more, human interaction isn’t the only thing separating VYBE from the old school ways of business startup. The VYBE relationship creates positivity, which tends to significantly impact the success rate of a business. It’s often said that a business is only as strong as its front-line team. If that’s the case, VYBE may be the ideal company to lead that direction, which could benefit not only the brands and VYBE, but also investors taking advantage of a company timely to a changing world of opportunity.
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