Known in the media as Yeyo Ruiz, Diego showed his love for music

November 23 19:28 2022

Known in the media as Yeyo Ruiz, Diego showed an inclination for music at a very early  age, he began with the guitar as an instrumentalist, which awakened his facet as a music  lover and music collector. Taking advantage of his knowledge in handling audio  production software, at this point, he developed a streaming station, made the website and  built a journalistic project that led him to meet artists such as 50 Cent, Fat Joe, Maluma, J  Balvin, Natti Natasha, Farruko, Nicky Jam, among many others, reaching the Latin  Billboard 2013 by Lec Entertainment in the United States and the Mi Música channel  owned by this production company. Interview with Leila Cobo, executive director for  Latin content and programming at Billboard magazine. 

Today Yeyo Ruiz projects himself as an exponent music producer, DJ of the Urban  Tribal flags, who feeds on the legendary history of the Guaracha, but who evolves into a  genre that not only represents a sound, but an identity and a culture. new in which Yeyo,  as a music producer, expresses his freshness and appropriates the “glitch” as part of his  visual identity, which he wanted to capture in a mascot “DROP” (Drop), which represents  the concept of cool, fresh, and the fluidity of a drop, what it seeks in turn, set a trend,  recognition, and association of these concepts with the image of Yeyo Ruiz and the  connection with his audience. 

COMPLETE BIOGRAPHY YEYO RUIZ 

Known in the business as Yeyo Ruiz, Diego showed a penchant for music at a very  young age. In the Kindergarten (1991), he stood out as an interpreter of popular songs,  being “the blue backpack”, the success that gave him recognition as a Singer.  Overcoming obstacles and adversities. Diego set out to make his way in the intricate  world of the music industry. He began with the guitar as an instrumentalist, which  awakened his facet as a music lover and music collector. Thanks to the accompaniment  of a cousin and his godfather, who encouraged him in this process. In this initial stage, he  had the opportunity to make multiple presentations that developed in him an open  personality, ideal for being on stage and in front of the cameras. 

Taking advantage of his knowledge in handling audio production software, at this point,  he developed a streaming station, made the website and built a journalistic project that  led him to meet artists such as 50 Cent, Fat Joe, Maluma, J Balvin, Natti Natasha,  Farruko, Nicky Jam, among many others. All this nurtured his own career in a very  important way, laying the foundations to project himself internationally, reaching the  Latin Billboard 2013 hand in hand with Lec Entertainment in the United States and the  Mi Música channel owned by this production company. (Interview with Leila Cobo,  executive director for Latin content and programming of Billboard magazine link  Youtube min. 5:38).

The construction of contacts and the networking carried out in this stage allows him to  enter more decisively in other areas of the industry such as artist management, Booking,  representation and promotion of artists for venues in Bogotá, in the years (2015 to 2020),  where he later becomes executive producer of live events in Colombia. Highlighting the  event of the “Reinas del Chupe” (Colombia 2019). 

With the arrival of the health emergency in 2020, and the freezing of events due to  restrictions, Yeyo Ruiz honors her resilience and projects her career in the United States.  She settles in the city of Miami, where she works with Super Amigos Récords, resuming  his great passion for music production, taking advantage of all the experience and  relationships built during these years in which he kept exploring his own sound while  alternating his role as music producer with the most diverse activities, always within the  music and entertainment industry. 

Today Yeyo Ruiz projects himself as an exponent music producer, DJ of the Urban  Tribal flags, who feeds on the legendary history of the Guaracha, but who evolves into a  genre that not only represents a sound, but an identity and a culture. new in which Yeyo,  as a music producer, expresses his freshness and appropriates the “glitch” as part of his  visual identity, which he wanted to capture in a mascot “DROP” (Drop), which represents  the concept of cool, fresh, and the fluidity of a drop, what it seeks in turn, set a trend,  recognition, and association of these concepts with the image of Yeyo Ruiz and the  connection with his audience. 

His first release of the musical proposal that Yeyo Ruiz brings in EP format, is entitled,  Ecuador, in which the artist decides to capture sensations poured into his music, which  portray and represent the moments, colors, sounds of his most recent musical journey. in  several cities of the sister republic of the parallel latitude 0° and where each track alludes  to two cities that were visited on his journey through this country, Quito and Guayaquil,  always from the perspective of happy sounds, with Latin rhythms and timbres that  highlight the freshness of the artist’s sound. It should be noted that each track will be  titled in allegory of each city and place that Yeyo has visited, as an example, his next  release, titled Ecuador.

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Company Name: Yeyo Ruiz
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Country: United States
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