CES 2022: Bringing Together World-Class Korean Startups

January 11 00:09 2022

• The “K-STARTUP Hall” will be featured in CES 2022, with 30 Korean startups showcasing their innovative technology and products

• Six of the participating startups were chosen for the ‘CES Innovation Awards’, sharing the excellence of Korean startups with the world

The Ministry of SMEs and Startups (Minister KWON Chil-seung, hereafter referred to as “MSS”) stated that the K-STARTUP Hall will be featured at the Consumer Electronics Show (CES) 2022 for three days from Wednesday, January 5, to Friday, January 7.

CES, organised by the Consumer Technology Association (CTA), is the largest electronics show in the world. There are numbers of innovative companies participating from all over the world to share their future electronics that incorporate information technology (IT) and new technology, and serves as an opportunity to get an overview of the trends in the most recent technology and future industries.

Unlike last year when the CES was held completely online due to COVID-19, the event will be held in person this year. The show will be meaningful as the trends in the innovation and changes of technology worldwide that have occurred over the past two years can be experienced firsthand.

By participating in CES 2022, Korean startups will be able to stand shoulder to shoulder with renowned large and innovative companies around the globe, and share the excellence of Korean startups with CES visitors.

Like last year, the MSS will showcase the K-STARTUP Hall, where Korean startups will come together to feature their innovative technology and products. It is located in Eureka Park* at the Tech West Hall during CES 2022.

* Hall dedicated to startups chosen in advance according to the criteria of the CES organiser (CTA), including the launch of new products or services, CES participation rates, personal brands, etc

A total of 30 startups will be featured in the K-STARTUP Hall to share their products and promotional videos. CES participants, including buyers and investors, may freely visit the K-STARTUP Hall to try out the innovative technology and products of these startups, or have discussions on investment.

Six out of 30 participating startups (LUX Lab, Linkface, EVAR, AI for Pet, TacTracer, and Hippo T&C, as of Jan. 5, 2022) received the ‘CES Innovation Awards’ given to technology or products with excellent innovation, sharing the excellence of Korean startups with the world.

* CES Innovation Award: CTA announces the winner of the Innovation Award for each sector based on technology, design, etc. The award recipients will be announced throughout the entire duration of the CES

The MSS will provide the 30 startups with as much support as needed to ensure they will obtain substantial results, such as supporting business conferences or buyer meetings in locations other than the exhibition space provided at the K-STARTUP Hall to attract investment. – 3 – Deputy Minister for Startup and Venture Innovation Office CHA Jung-hoon stated, “CES 2022 is a great opportunity for Korean companies to identify the global market trends and set up strategies to enter the overseas market.” He added, “Participating in CES 2022 is one of the many ways the MSS will support Korean startups to showcase their excellent technology and innovation in the US, the world’s largest market, and obtain new business opportunities overseas.”

Media Contact
Company Name: Ministry of SMEs And Startups
Contact Person: Anthony JUNG
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City: Seoul
Country: South Korea
Website: https://www.mss.go.kr/site/eng/main.do