When it comes to being ready for the holidays, this means different things for different people. To the professional marketer or business owner it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services.
Direct mail is a great way to achieve that. Studies show it produces a high return on your investment. In the U.S. alone, direct mail generates a nearly 30% median ROI. When you throw in the fact that Americans are set to spend over $700 billion this holiday season — well, you can see where this is going. Your sales expectations should be pretty high. And that’s a good thing because we’re going to help you achieve direct mail success this holiday season.
We have provided you with some holiday direct marketing ideas you should put into practice to get the most out of this year’s busy shopping season:
Nobody Can Resist This Type of Direct Mail: Almost 80% of consumers sort through their mail as soon as they get it. That means when you send a holiday campaign there’s a very good chance your intended audience is going to look at it. How you design and deliver it, however, can make all the difference.
We’ve established that most of the people who get your holiday direct mail marketing campaigns are going to at least look at what you sent. Doesn’t it stand to reason that you should go the extra mile to make sure they open it? How do you accomplish that?
There are ways to help increase the chances your customers open your holiday direct mail piece. The key is to be different. Make them notice you. Yes, sending a box or tube or some kind of “lumpy” mail might accomplish that, but it may not be a cost-effective strategy. Rest assured, there are other methods. Here are a handful to consider.
Think Outside the Holidays: This means the entire month of November and December — and even a little beyond that. More specifically, that’s Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, and New Year’s opportunities that play into the holiday season as a whole.
Pre- and post-holiday sales events with incentives to buy quickly are powerful marketing strategies. You can offer the event of a once-per-year sale with a limited window of opportunity to make a purchase. You see this a lot with Black Friday and Cyber Monday sales. Black Friday is traditionally the busiest shopping day of the year — so busy that retailers typically start their sales on Thanksgiving Day. Online retailers who want to offer their customers great deals with the convenience of no crowds use Cyber Monday as their big day. After all, from a consumer’s perspective, what could be more appealing than sitting in the comfort of your own home to “clean up” on a holiday sales event?
You can use a similar approach with the New Year. It’s like a second chance for those who missed the mark with their holiday shopping — or a fresh start for anyone else. Let people know they can start their year with a great deal that will make their life easier and save them money.
Media ContactCompany Name: DynamiCard, Inc.Contact Person: Steve MichaelsEmail: Send EmailPhone: 800.928.7670Address:810 Los Vallecitos Blvd Suite 202 City: San MarcosState: CACountry: United StatesWebsite: https://dynamicard.com/