COUNTERPART ETO ERP Team Brings Engineering Expertise with Joel Genzink

August 26 08:50 2020
COUNTERPART ETO ERP Team Brings Engineering Expertise with Joel Genzink

Joel Genzink, Sales/Implementation Specialist at COUNTERPART began his career in product development where he oversaw engineering and worked with internal and external manufactures. During his time in product development, he was often called out to assist with technical sales, leading to a new passion for sales. Genzink immediately saw the value that COUNTERPART brought to engineering centric companies by removing the gap that often existed between engineers, purchasing, and all other areas of an organization.  

Genzink shared, “I appreciate the opportunity that this job provides for me to meet with a diverse group of businesses as I offer a solution for many of their common problems.” 

“Joel always has a positive attitude and attacks a challenge in a very business-like and methodical manner. He is a key member of my team where I have learned to appreciate his ideas, suggestions, and how he manages projects. Joel has learned COUNTERPART quite quickly and is one of our most knowledgeable team members,” explained Todd Clevenger, COUNTERPART sales manager.  


COUNTERPART is a full business operating software solution for engineer-to-order (ETO) manufacturers. COUNTERPART Enterprise Resource Planning (ERP) significantly improves efficiency, visibility, and project management while reducing human error. 

Unlike many ETO ERP solutions COUNTERPART is an engineering-centric solution.  Most ERP systems are back-office accounting solutions and distracted by CRM and other operational functions. COUNTERPART ensures there are no features in the technology which detract from the need focus on the BOM (Bill of Materials) needed to address the fast-changing engineering challenges of ETO manufacturers

COUNTERPART enables manufacturing teams to access the information needed to do the job. By offering a bi-directional software solution integrated with SOLIDWORKS® to share real-time information with those who need it, engineers and purchasing have a non-stop and instantaneous job progress status report. These COUNTERPART elements allow ETO manufacturers to leverage the information to improve engineering efficiency.

According to COUNTERPART Sales Manager Todd Clevenger, “When ETO manufacturers improve visibility into project monitoring and focus on challenges and opportunities for improvement, best-in-class lean manufacturing is achieved.”

Clevenger also noted that the project management capability with COUNTERPART enhances teams’ efficiency by configuring the software solution to meet the work environment and specific engineering needs. Every job is assigned to the right team member prioritized by release date, lead times, due dates, and more. Every engineering-focused manufacturer will appreciate the critical functionality focus.”

Visit us at or call 616-738-8922 to schedule a demo. Follow COUNTERPART on Twitter at @COUNTERPARTERP.

Media Contact
Contact Person: Todd Clevenger
Email: Send Email
Phone: (616) 738-8922
Address:3455 John F Donnelly Dr.
City: Holland
State: MI
Country: United States